When sales are down, you know that you need to make changes, either in the way you market or the way you sell your products or services, or both. A decade ago, companies believed that the best way to market was to buy email lists, pay for banner ads, and invest in direct mailing campaigns. And they thought the best way to sell was to cold call, knock on doors, harass buyers until they replied, and push their offerings.
But the world of sales and marketing has changed. And if you haven’t kept up with the changes, your profits have likely suffered. Maybe you just don’t know how to make effective changes that will increase revenue. If this is the case, then you’ve come to the right place.
We’re going to help you by giving you one simple piece of advice: implement inbound marketing. Inbound marketing is a must in today’s business world. You need to get on board or you’ll continue to see your profits plummet until your company is no more.
Here are some of the ways inbound marketing can increase revenue.
Target Your Ideal Customer
Inbound marketing is rich with data. You can go beyond just marking your ideal customer’s gender, age, and geographic location. You can look at their buying preferences, their goals, the keywords they’re searching for, their interests and pain points, and the items they’ve purchased.
With tools like Google Analytics, Google Webmaster, your website’s own analytics and social media analytics, you can get a better idea of who your core demographic really is on a deeper level. This will allow you to create strategies that are targeted to your exact audience, making it more likely that your marketing and sales efforts will help you increase revenue. No more guessing, hoping, or praying. It all comes down to a science.
Use Marketing Automation to Continue the Sales Cycle
With marketing automation, you can set up automated yet personalized messages. Once you have a lead’s email address, you can email him when he signs up to your newsletter, buys a product, enters a contest, or downloads a whitepaper. You won’t have to put so much time and effort into repetitive and tedious tasks, yet your prospects will still get the feeling that you care, that you’re paying attention, and that you value their business. Marketing automation will keep your prospects and customers happy, so sales will keep coming. Perhaps you will need erp solutions development services.
Inspire Action
Though inbound marketing is about getting people to come to you, you don’t have to twiddle your thumbs and wait for them to call. You can entice them into taking action by utilizing landing pages and calls to action. Creating links to personalized and tailored landing pages and including clear calls-to-action will improve your sales process and provide you with a great conversion rate. Sometimes, you just have to ask and you shall receive.
Keep Your Brand in the Forefront of the Mind
To increase revenue you need prospects to think about your brand when they’re ready to make a purchase. This can be difficult with billboards that get replaced, mailed brochures that get thrown out, and commercials that go off the air.
With inbound marketing, you can keep your brand in the forefront of your prospects’ minds by providing relevant and informative content to your customers. You can do this through tailored email marketing messages, paid search ads, and a strong social media presence. Staying on people’s minds is critical, and a regular stream of timely communications through various channels thanks to inbound marketing can help you do so.
There are endless ways that inbound marketing can help increase revenue. Implementing strategic inbound tactics will allow you to not only stay afloat but also become more profitable now and in the future.