Overview
The evolution of social media and other Web 2.0 tools is having a significant impact on both how consumers interact with companies and the level of control such companies have over the sales, marketing and service of their products.
More and more organizations are turning to social CRM and social media to increase both the quality and quantity of communication and engagement with their constituencies. While social CRM and social media allow organizations to both serve and leverage their constituencies in new ways, it must be integrated into an overall business and marketing strategy for the organization.You may need to crm software for movers.
Competitive brands understand that they need to do more than simply manage relationships. They need to engage in the conversation - and this means social participation. Social CRM (SCRM) is the practice of tapping into social networks to improve marketing, sales and service processes and results - and Jaggy has more applied expertise in this niche than any of our competitors.
Jaggy SCRM Services
Apart from comprehensive standard CRM services, we offer the following services specific to social CRM:
Assessment of CRM enterprise landscape for opportunity and readiness
Business-focused social CRM strategy and roadmap consulting
Implementation and integration of social engagement capabilities with CRM eco-system inclusive of:
Social communities
Social listening and monitoring
Social analytics
Social customer profile management
Social CRM activities
Social CRM related technology evaluation
Business value management for social CRM
Jaggy's Social CRM/Media Implementation Process
Understand the overall business strategy
Define the audience
Determine goals/concepts for community
Select vendor/tools
Engage customers
Set metrics
Execute against plan
Assess results and make improvements
Key Benefits
Jaggy focuses on the business benefits of social media. So in addition to tracking participation metrics such as number of registrations, content, page views, responsiveness, thread depth, and number/frequency of posting activity, Jaggy works closely with our clients to define measurable business benefits. Over time, social media communities have shown measurable business benefits, with community members purchasing around 50% more than non-members, and members showing a much higher degree of engagement with their organizations. Business benefits can include increased revenue through greater client intimacy and outreach, cost avoidance/cost reduction by moving client support on-line, increased brand awareness due to enhanced thought leadership, and less expensive and more successful product development resulting from the use of market research forums.
Our implementation services help you navigate the maze of vendors, tools, and resources available in the market to create a social CRM and social media strategy that supports your business goals, provides measurable business benefits, leverages internal resources and assets in new ways, and most important, engages your constituencies in a way that builds a successful community. Once you have implemented your community, we typically provide on-going moderation services and a comprehensive analysis of the success of your social CRM efforts.
Jaggy applies a unique approach that allows organizations to get into social CRM and social media in a very cost-effective and tightly controlled way.
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