SEO (search engine optimization) is the optimization of the site for the requirements of search engines such as Yandex, Google and less popular, which helps to bring it to the first positions when searching.
It is worth noting that strict search engine optimization has been removed from its pages and Google and Yandex. They've done away with strict positioning in favor of consumer queries. Now, even if you and a friend enter the same search query from different computers, the results will be different. The system analyzes your previous search queries to show you the sites that best match your tastes and preferences.
Now works personalization of the issuance of sites, as well as, Yandex algorithm, which mixes sites - the so-called Yandex multi-armed bandit. The bottom line is that search engines use different signals for ranking. For example, behavioral factors, textual data and so on.
The main idea of the above is as follows: your site should be of some value to its visitor, should be easy to read and reflect the user's request.
This is where SEO can help you. Here are some tips to help you in the beginning:
1. Start optimization before you have created the site
Proper SEO is a solid foundation for your website. If you don't put enough effort and let everything go on its own, it will be more expensive and more difficult to fix the situation. Therefore, before creating a website, think about the following:
1.1. unique texts 1.2 Links between pages 1.3. domain 1.4. URL
2. Original text
The advice seems obvious - write unique texts
Do not use on your site materials that are already presented in others. Such actions are evaluated by search engines as manipulation.
3. Pay attention to the page title
The homepage title is one of the most important elements of SEO. Choose it based on the specifics of the business. If your business is present only in one city - include its name in the title. Use the name of the product or service.
4. Use backlinks.
This is more relevant for Google. Take into account that in the first place you need to take care of the quality of the service, which refers to you. Otherwise you risk being penalized by search engines. Backlink monitor software will be useful to you.
5. Become media-friendly.
Being mentioned by third-party services will greatly increase your site's reputation. Determine for yourself a list of activities that will allow you to get additional backlinks.
These can be:
Expert speeches on third-party platforms
Articles for industry-specific web magazines
Contact partners and get linked to their "Our Partners" page
Become a sponsor of any (including offline) events and get a link to your site on their promotional page
6. Do not participate in spam directories.
Backlinks are important, but you should not abuse them. Participation in spam directories will lead to retaliatory sanctions from search engines.
7. Google My Business.
Enter information about your company in Google My Business.
Make sure the information is always up to date and accurate. Enter your business name, address, and phone number. Include pictures. Handle objections and give feedback to customers.
8. Marketing 24/7
Update the information on your site. Be active online with your page content. Create a blog and attract traffic to it. Write original and interesting articles. Create value for customers and ordinary readers. Try to make the site as convenient as possible for the visitor, to work on its adaptivity (the correct display on the phone and computer monitor).
In case you need professional help, our specialists will carry out SEO-audit of your website. Contact us by leaving a request below.
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